We deliver tailor-made, innovative and data-driven influencer marketing & branded content solutions for our business partners, based on their marketing objectives & KPIs, by designing an integrated and amplified omni-channel media journey.
We have designed and managed many successful and end-2-end influencer marketing campaigns with our valuable advertisers from different industries.
Scope of Work
Campaign Brief
Influencer Storytelling & Strategy
Influencer Discovery with Qualitative & Quantitative Approaches
Influencer Short List
Influencer Media Buying & Legal Framework
Project Execution
Post-Analysis & Benchmark
Why DigitalsCom?
Storytelling & Experience Design
Influencer Discovery
Offline Media & Influencer Integration
Objectivity
Amplification with Programmatic Media
Campaign Post-Analysis Presentations with Detailed Benchmarks
Our Approach
Influencer Brand Match + Content Strategy
= Engagement
Influencer Discovery
Quantitative Approach
Media performance metrics of influencers
Engagement
Reach
Impression
CPM for Instagram & CPV for YouTube
Audience retention
Audience demography of influencers
Gender
Age
Geography (country & city)
Advanced audience analytics of influencers
Language
Audience reachability
Fraud analysis
Organic growth
Audience interests
Likes spread
Comments / Likes ratio
Qualitative Approach
Background check & brand-safety analysis
Content quality assessment
Brand-fit analysis
Cooperation quality assessment
Historical & current partnerships with brands
Compliance with non-compete standards
Compliance with legal framework
